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How to Add Google Analytics to Your WebBoss Website


With SEO and website tracking such a huge topic when it comes to digital marketing and running an online business, we know how important it is to be able to track and analyse the data and traffic being generated by your biggest marketing tool, your website. Google Analytics is one of the most popular and FREE tools that you can use to track and monitor user behaviour, user experience, device functionality, etc. It is extremely useful for your online marketing strategy and you can use it in many ways. However with all this being said, if you are newer to the world of online businesses and digital marketing, then it can be a little bit difficult to understand how your website and Google Analytics go hand in hand.

When it comes to your WebBoss Website, our development team are continually adding triggers to particular areas of the CMS such as the eCommerce module, so that your website can communicate more information to Google Analytics. Recently in our newest update we have added triggers to the Web Forms module, meaning that you can now track when people fill out a contact form or a sign up form. So all you need to do is add your Google Analytics tracking ID to your website.

 

How to Find Your Google Analytics Tracking ID


So if you haven't already, you will need to get yourself a free Google Analytics account. From here you will have everything you need to get started tracking your users behaviour on your website.

Once you have set up your Google Analytics account, all you will need to do is find your tracking ID from your Google Analytics account and add it to your website. To find your Tracking ID all you need to do is:
• Sign in to your Analytics account.
• Click Admin.
• Select an account from the menu in the ACCOUNT column.
• Select a property from the menu in the PROPERTY column.
• Under PROPERTY, click Tracking Info > Tracking Code.
• Your Tracking ID is displayed at the top of the page.

From here you will need to copy the code and then paste it to your website. To do this go to the page, ‘SEO: Analytics and Tracking Scripts’ which is located in the left hand side bar under 'SEO Settings'. From here, the page will open and you will see 'Analytics (Tracking ID)' paste your tracking ID here and then scroll to the bottom and hit 'Save Tracking Codes'. 

google-analytics-tracking-code

And that’s it! Your website will now start tracking a lot of different information which you can review and analyse in Google Analytics including, information about your eCommerce module, web forms and more!

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